1965-1970s. L to R, top to bottom: Back of 1968 catalog page. Back of 1965 page. Kaleidolite page. Simplex cameras catalog cover. Back and front of 1968 price list (blue). April 1968 Kaleidolite price list (blue). "Going Up!" Contains the funniest ad copy Lava had - a prize to whoever wrote this, aimed (obviously) at retailers and not consumers: "The Kaleidolite is weird, wild, wanton, whimsical and watchable. Ripe for the "in" crowd and in for the ripe crowd!"