Oldies 1

1965-1970s. L to R, top to bottom: Front of 1968 catalog page. Front of 1965 page. 1969 Glitterlite page. Circa early 1970s Century page. Inside pages of 1968 price list (blue). Jan. 1, 1969 Glitterlite price list (blue). Circa 1970? Mediterranean page. All of these came in a folder with info on the front.

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Comment by Deb on April 21, 2013 at 1:38pm: Love looking at these old ads...

Comment by Jonas Clark-Elliott on April 21, 2013 at 6:48am: I'll be posting scans of these old ones (some of them, anyway) soon.

Comment by Modulo '70 on April 20, 2013 at 2:13pm: Cool! I love the classic advertising and literature almost as much as the lamps themselves!

Comment by frank Chillino on April 20, 2013 at 10:31am: Hey, There is the Windsor Glitter I just got on the top row 3rd page, nice to see how it was advertised.

Comment by Jonas Clark-Elliott on April 20, 2013 at 7:40am: A few interesting things shown in the 1965 catalog page:

The model is not called the Century. It didn't acquire a name until other models arrived a year later. It was simply the Lava Lite. It had a one-piece matte copper base and a non-footed tray. The mirrored lamp display pictured on the back gives us a reflective back view showing the rotary switch on the base cone.

It lists colors as: blue/green, orange/yellow, red/clear, yellow/blue-green, red/fluorescent green, and cream/lavender. The last one was replaced by "champagne mist" soon after.

The front shows actual photos of six lamps. The big one is a reddish-orange in yellow liquid. Then there are five tiny shots, L to R: green/blue, amber/yellow (different from the orange/yellow, or...?), black?/clear (prototype? The first black/clear ever?), red/clear (killer serpentine flow!), and red/pale blue (another prototype? And this one has a brightly-polished cap!)

The only sales catalog in which I've seen this style Centuries is the 1967 Milway Milwaukee catalog, which shows a one-piece satin copper base, gloss black cap, and green/blue with the bubbly lava that suggests the 1965 liquid-when-cold formula (by 1966, they had definitely switched to solid lava, so the catalog must have re-used a two-year-old photo!)

Comment by Keith on April 19, 2013 at 12:03am: Jonas, I think a lot of us would like the scans. I remember looking through the Sears catalog in the 70's and stopping for a while on the novelty lamps just thinking how cool they all were. And the progression of the lamps available through the years is really interesting.

Comment by Jonas Clark-Elliott on April 18, 2013 at 10:28pm: I'll try to scan them all soon.

Comment by Erin on April 18, 2013 at 8:10pm: There's the one-piece base. Odd we've never seen one show up. Jonas, if you EVER are looking to get rid of these, send them my way. I'd love to have scans of them.