Ceramic Heating Element?

[Ben]

I was looking at lamphead's creation using a potpurri heating element ( https://oozinggoo.ning.com/forum/topics/smart-century?commentId=156... ) and I was wondering if anyone had thought of or tried using one of these reptile heaters instead of a bulb:  

http://www.amazon.com/Terra-Ceramic-Heater-250-Watt-110-Volt/dp/B00... 

Anyone tried it yet?  I'm new around here; I may have missed this already.  

[Dr. WHAT?!]

Yeah it's sucks and that element works great for UV so it's still useful!