ore. It would be interesting to know if Lava Simplex had something to do with these as it has a consort bottle and the mailing address in this ad is a P.O.box in Chicago.
I have re-typed the ad text here:
New PSYCHE-DE-LITE is a secret formula psychedelic lite that creates the wildest, weirdest shapes imaginable! It moves...it undulates...It'll blow your mind! The glowing red LAVA lives...breathes...fascinates... You'll watch it for hours, absolutely hypnotised. It's so wild the BLUES MAGOOS carry two GIANT PSYCHE-DE-LITES with them, everywhere they go. PSYCHE-DE-LITE is 11" high, has a monochromatic red base, with red LAVA floating in a clear liquid.
Get your PSYCHE-DE-LITE through the BLUES MAGOOS and SAVE! $14.95 value, only $9.95 with attached coupon.
ng that term. But they also managed, somehow, to have an exclusive Lava Lite, sold only to their fan club - and, stranger still, got the Lava Lite name to NOT be associated with it whatsoever! (See attached images)
The fan club lamps, called the Psyche-De-Lite, had a Consort bottle, a wide, conical red base, and a brass cap. The band also toured "with two giant Psyche-De-Lites." Yep, Imperials. In the attached photos, the band is grouped around an Imperial, with two members (on right) holding Psyche-De-Lites, and one at bottom left holding the "Apollo" aka Expo 67 lamp, which is black and has a similar, yet smaller cone than the red ones.
And here is the only footage I can find of the Blues Magoos with a Lava Lite. The lamp itself is not shown; we only see a close-up of the bubbling goo which can only be an Imperial!
r the one-year fair; surplus was probably sold off after then, however. It can't have been sold at Expo '70, which was in Osaka, Japan and had no connection to Expo '67.
The management of The Blues Magoos, the first band to refer to themselves as "psychedelic," somehow managed to get Lava Corp. to allow them their own model-- the Psyche-De-Lite-- AND to sell it without the Lava name attached! How do we know it wasn't a knock-off? The Blues Magoos also, supposedly, toured with two "giant Psyche-De-Lites," one of which is pictured on the album cover: an Imperial!
The album cover is fascinating because it pictures band members holding two different conical lamps. The one a NY lava collector called the Apollo (since the similarly-shaped and colored Apollo capsule was part of the US's pavilion at Expo '67) is pictured, at lower right, with its black cap. Here, it's shown without any markings. Right foreground and background are two Blues Magoos Psyche-De-Lites, which are somewhat different from the so-called Apollo; they have a much longer base cone, the base is painted bright red to match the lava, and the cap is gold like a Consort. If you were a member of the Blues Magoos official fan club, a Psyche-De-Lite would cost you $9.95 with a coupon (claimed to be a $14.95 value). Though not sold as a Lava Lite, the ad mentions the red LAVA, the glowing red LAVA (emphasis theirs) but it also CAPITALIZES a lot of words to make them STAND OUT, so that's not necessarily definitive. No collector has, that we know of, found a Psyche-De-Lite, but three or four "Apollo" models are known. I believe Psyche-De-Lites must exist out there.…
found, and yet these *must* be a Lava Corp. product. So how did the Blues Magoos, or their agents, get Lava to sell a custom model? Probably not difficult. What I'm sure WAS difficult was getting Lava to let go of using the Lava name on them.
Guy at lower right is holding a red Psyche-De-Lite. Guy at lower left is holding an all-black Apollo, which seems to have a smaller base cone than the Psyche-De-Lite. Another band member at upper right is watching another cylindrical-globe lamp. The Imperial shown is likely NOT a red one, the lava is too light. Chances are it's a green/blue or orange/yellow, both of which had lighter-colored wax and tinted liquid.…
ow has found a Psyche-De-Lite...yet... WAIT! The ad says it's 11" tall! The bigger copy of that image makes the red bases look taller and wider, but...how tall is yours, Bryin?
Kyle has another "apollo", so there must be three. I believe his had the logo but the globe got broken.…