PSYCHE-DE-LITE AD

I found out that 60's group Blues Magoos marketed their own lava lamp model back in the day which appears to be a Consort bottle in a wide flared out base. I never saw or heard anything about this before. It would be interesting to know if Lava Simplex had something to do with these as it has a consort bottle and the mailing address in this ad is a P.O.box in Chicago.

I have re-typed the ad text here:
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New PSYCHE-DE-LITE is a secret formula psychedelic lite that creates the wildest, weirdest shapes imaginable! It moves...it undulates...It'll blow your mind! The glowing red LAVA lives...breathes...fascinates... You'll watch it for hours, absolutely hypnotised. It's so wild the BLUES MAGOOS carry two GIANT PSYCHE-DE-LITES with them, everywhere they go. PSYCHE-DE-LITE is 11" high, has a monochromatic red base, with red LAVA floating in a clear liquid.

Get your PSYCHE-DE-LITE through the BLUES MAGOOS and SAVE! $14.95 value, only $9.95 with attached coupon.
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Comment by Jonas Clark-Elliott on January 26, 2011 at 10:58am: Also: For those who haven't heard the name, the Apollo is the title given by one of the goo-heads here to the model shown at lower right. It's a Consort globe in a base consisting of a cone with a short cylindrical top part. The base and cap both have a lightly-textured black finish. The lamp has only been seen so far with the 60s bright orange-red wax in slightly reddish clear liquid, and with the Expo 67 (a world's fair in Montreal, Canada) printed in black on the globe. I first called the model a "Volcano", but collector Kyle called it "Apollo" because its conical shape and black color resemble a space capsule; the Apollo capsule was the centerpiece of the United States' pavilion at Expo 67. Bryin has a complete Apollo. If that isn't its real model name, it really fits perfectly.

I think the Psyche-De-Lite, shown at lower right, has a standard polished gold Consort cap, and a much taller, wider cone base than the Apollo - and the ad says the base itself is red (don't confuse this with 60s Lava ads that call the "lava" the "base", though these had red lava, too).

Comment by Jonas Clark-Elliott on January 25, 2011 at 11:40pm: This appears to be the so-called Apollo model, but in a different finish: the Psyche-De-Lite had a red base, gold cap and red/clear inside.

What's unusual here is that the Lava name is nowhere to be found, and yet these *must* be a Lava Corp. product. So how did the Blues Magoos, or their agents, get Lava to sell a custom model? Probably not difficult. What I'm sure WAS difficult was getting Lava to let go of using the Lava name on them.

Guy at lower right is holding a red Psyche-De-Lite. Guy at lower left is holding an all-black Apollo, which seems to have a smaller base cone than the Psyche-De-Lite. Another band member at upper right is watching another cylindrical-globe lamp. The Imperial shown is likely NOT a red one, the lava is too light. Chances are it's a green/blue or orange/yellow, both of which had lighter-colored wax and tinted liquid.